If you are a business owner, you must have heard the terms brand and business. But do you know the difference between brand and business? If not, then you are in the right place. In this article, we will discuss the difference between brand and business.
What is a business?
A business is an organization or enterprising entity engaged in commercial, industrial, or professional activities. Businesses can be for-profit entities or non-profit organizations that operate to fulfill a charitable mission or further a social cause. Without business, there is no brand.
What is a brand?
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Brand make a business unique and recognizable. It is what sets a business apart from its competitors. If you customer can’t recognize your brand, then you are not a brand. A good brand feel like a friend to the customer. It is a promise to the customer. It is a promise of quality, consistency, and reliability.
Difference between brand and business
| Brand | Business |
|---|---|
| Sets a foundation for how your business will be perceived | Sets a foundation for your offers, marketing, etc. |
| Focuses on evoking an emotion from the customer | Focuses on driving sales and setting systems within the company |
| Focuses on experiences and building relationships | Focuses on the products and services |
Message delivered by good brand:
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CLARITY: Your brand exists to explain your business to your audience. Be clear about what you do, for who and how, so that everything sends this very message.
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BRAND IDENTITY: Think about what you want people to think and feel about your brand. The personality of your brand will make sure that people connect to your offers.
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THE PERFECT OFFER: Wanna stand out on the market? You need a message that grabs the attention, and an offer that gives the solution your clients dream of.
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VISUALS: Once you have your purpose and personality clear, pick the visuals that represent that business. Every little thing has its own message. You wanna pick the ones that match yours.
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CUSTOMER EXPERIENCE: Your visuals are finally nice and pretty. Now craft the journey your clients will take. Make the experience true to your values.
Branding Checklist:
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BRAND NAME: Your brand name is the first thing people will see. Make sure it is easy to remember and pronounce. It should be unique and not too long.
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LOGO: Your logo is the visual representation of your brand. It should be simple, memorable, and unique. It should be able to stand on its own.
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COLORS: Colors are a powerful tool to convey emotions. Choose the colors that match your brand personality and values.
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FONTS: Fonts are the visual representation of your brand’s voice. Choose the fonts that match your brand personality and values.
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IMAGES: Images are the visual representation of your brand’s personality. Choose the images that match your brand personality and values.
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TAGLINE: Your tagline is the visual representation of your brand’s personality. Choose the tagline that match your brand personality and values.
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WEBSITE: Your website is the visual representation of your brand’s personality. Choose the website that match your brand personality and values.
