Mohan pd.
Mohan pd. Author of The Coders Blog. Also a professional fullstack javascript developer working with various tech company and client around world.

Does hosting affect SEO?

Mar 04, 2020 · 6 minutes
Does hosting affect SEO?

If you are running an online business, your website should be one of your primary concerns. Everything should run smoothly. While there are multiple factors that determine the popularity and productivity of your website, everything becomes completely trivial if no one can find your website. You guessed it, one of the most crucial things to take care of is to raise SEO on the highest possible level. Search engine optimization is a broad subject, and there are multiple angles you can use to approach it. Nevertheless, today’s topic will concentrate on one crucial question - Does hosting affect SEO?

Does hosting affect SEO?

Picking a good hosting plan plays an essential role in setting up a website. You have to purchase online space, an interesting and inviting URL, upload and manage your website, configure e-mails, and much more. Finding a good provider is a task that is worth spending time on.

Still, does hosting affect SEO, and if it does, why?

Well, the simple answer is yes - hosting does affect SEO, in multiple ways. Even though it may not be obvious why is that, it is a fact.

A photo of a man drawing a SEO diagram with a marker.

The most common reasons why hosting affects SEO are:

  • security
  • website speed and load time
  • uptime and downtime
  • the location

Let’s see how each of these factors affects SEO.

Website security

There are so many common online security threats that protecting your website becomes a difficult task. However, it doesn’t have to be that way if you are smart. One of the first things you can do is to pick a reliable hosting service. If you do a little search on Google, you will be able to find the top 10 hosting providers online.

The prices may differ, but in general, you will find similar hosting plans.

Google wants to be a safe place, both for you and your visitors. With that in mind, if you host 

Website security

There are so many common online security threats that protecting your website becomes a difficult task. However, it doesn’t have to be that way if you are smart. One of the first things you can do is to pick a reliable hosting service. If you do a little search on Google, you will be able to find the top 10 hosting providers online.

The prices may differ, but in general, you will find similar hosting plans.

Google wants to be a safe place, both for you and you

Website speed and load time

A crucial factor that determines the ranking of your website is the load time and overall speed of your website. No one wants to wait for an entire minute for pages to load. If your website is loading very slowly, Google will look at it as a bad website, and you will be ranked lower.

Sure, in 90% of the time, load time and speed do not have to do anything with hosting. It is almost always connected with programming code and how your website was made. For starters, make sure that you hire a quality web developer.

However, there are also cases with websites that run on slow servers. If you think about it, one server can host multiple websites, and they all share resources. In some cases, that can affect the performance of your website. If that happens, ask your provider to move your website to a faster server.r visitors. With that in mind, if you host 

An image showing a map of the world with a laptop being connected to everywhere.

For example, you can purchase an SSL certificate through a hosting provider, which will make it more secure to browse. What you need to do is, purchase a dedicated IP address and certificate, install it, and update your website to use HTTPS instead of HTTP.

Google will automatically rank your website higher because it can recognize that your hosting plan makes it a more secure place on the web.

 

Uptime and downtime of a website

This part has a lot more to do with the hosting provider. The only reason when a website is down and it is not a mistake by the hosting provider is if the internet is down and you cannot search it. Even then, the website is not really down, you just can’t get to it.

However, if your internet connection is just fine, and the browser is not reaching your home page, you might have an issue with a server. That is why it is important to track the uptime and downtime of your website. Google is doing it, and it uses the data to rank websites.

If Google notices that your website often has downtime, which means it is not online, it will rank it lower than the rest.

A good hosting provider has a fast and quality server, and most of all, the skilled customer support that will take care of the problems on the spot.

Location

Word SEO inside the word Google

I can hear you asking, what does location has to do with SEO? Well, everything. When I say location, I don’t mean about your physical location at the moment. I am talking about the region where your website is placed.

What Google does best is targeting. Once it figures out the location of a website, it will rank it depending on the location of those who do the search query. That is why it is important to run your website on a local level. It is only natural that websites from, let’s say Germany, are better-ranked if a person from Germany does the search query.

With that in mind, look for local hosting providers.

A good hosting provider is worth every cent

With all that has been said, we can safely conclude that a good hosting provider is worth every cent. Does hosting affect SEO? Yes, yes it does. Will it be hard to set up your website? Not with skilled customer support at your disposal. You can now understand what are the most important hosting factors that will affect your website’s ranking. Make sure to always pick the best hosting plan on a secure, fast, and respective server. That is the best thing you can do to improve the indexing of your website and make the SEO strong!

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