John Ocampos
John Ocampos John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia - the leading software eCommerce company in Australia and Softvire New Zealand.

5 Ways to Jumpstart your E-commerce Business

Feb 05, 2020 · 4 minutes
5 Ways to Jumpstart your E-commerce Business

Starting an e-commerce business is easy, but making a profit from it requires effort. Business owners must find ways to promote or market their brand, find customers, and follow along with trends that are beneficial to their business.

Businesses don’t operate without a plan. Some strategies or techniques must be applied to gain the desired traffic or profit. 

If you want to grow your business, you have to find ways to boost your sales. 

Here are ways you can use or try to boost your shop’s sale and finally get something out of your investment.

IMPROVE USERS’ EXPERIENCE

There is nothing worth rewarding than finally having that visitor turned into a paying customer. If this is what you want to achieve, the first thing you must remember is to focus on your shop’s users’ experience.

Get to know if your shop’s design is simple and easy to navigate, provide details about the products, shipping, return, and payment policies, and provide contact information of your business.

Aside from providing an easy to navigate online shop, you must make your checkout process convenient. Don’t frustrate your customers with multiple checkout processes. A complicated checkout process is one of the reasons for the increase in cart abandonment. Provide a simple step for them to purchase their item.

However, there are other reasons for cart abandonment besides the complicated checkout processes.

Always keep your customers in mind when designing your website.

PROMOTE YOUR BUSINESS

You cannot get sales if you start your business and do nothing to promote it. The only way you can find potential customers is to spread the word about your online shop.

There are many ways you can get the word out about your shop. You can utilize the power of social media, or you can use paid promotions.

If you are in a tight budget, social media is the best and free platform to use. You can post content in Facebook, Instagram, Twitter, and more. However, avoid promotional posts. People appreciate content that they can connect with and not one that keeps selling them products.

If you are willing to spend some money to advertise your business, pay-per-click is an easy way to increase your sales. This method can also increase traffic to your website.

The online world has many opportunities to grow your business.

USE HIGH-QUALITY IMAGES

We already have the technology to create marvelous images. We are also lucky to have software to edit photos and make it pleasing to the eye. If you do the job of taking pictures of your products, you have to do it well.

Take advantage of these technologies created to make an eye-catching image. 

We are becoming a community that’s more satisfied with visual content. Hence, creating high-quality photos together with great content or a description of your product will increase your sales.

You need high-quality photos to provide details of your products. Using a poor-quality photo will make your potential customers leave your shop.

You cannot draw attention to your products without an eye-catching image.

CREATE A MOBILE-FRIENDLY WEBSITE

The number of mobile phone users has surpassed desktops users. Billions of people prefer engaging in online content or do online shopping with their mobile devices.

We can all see the advantages of having a smartphone. It’s easy to use and convenient. It can perform some tasks similar to a desktop.

Since there are more mobile phone users, website owners and online shops must create a site that can be easily navigated in a mobile device.

If your website or online shop is mobile-friendly, customers will stay longer to check your content. It will also boost sales as people on your website can check on the products without difficulty.

HIGHLIGHT PRODUCT BENEFITS

Aside from providing high-quality images for your products, writing an exceptional description must also be included. 

There are many rules to consider when writing a description of an item. But the one thing to remember is to highlight the benefit of the product.

Don’t only include the advantages or the use of an item. Show your customers how the product can benefit them. Include images together with content showing what value the product can add to their lives.

You can also use other visual content to entice your potential customers into buying the product.

Aside from the five main ways to boost your e-commerce shop, here are others you can use for your business to grow.

  • Engage with your customers by replying to their comments, answering their inquiries, and providing solutions to issues they encounter.
  • Take advantage of AI to provide more personalized content for your customers.

Optimize your website’s speed. Don’t keep your customers waiting while your page loads.

  • Promote your shop by offering sales on holidays, coupons, and discounts.
  • Secure your website.
  • Collaborate with other businesses.
  • Accept various payment options.
  • Eliminate abandoned carts by figuring what causes this in the first place.

If you want your business to generate more sales and profit, you have to experiment on ways to increase it. Implement the methods or techniques mentioned above on your online store and watch it slowly grow.