Managing a small business with a website is far more complicated and time-consuming than many people believe. However, as technology advances, more and more tools that can aid in the operation of a website become available. These tools will assist you in running your website more efficiently, allowing you to concentrate on the most critical aspects of your business. To help you choose the best tools to help your business, we are here to offer you the seven must-have tools for website owners.
Google Analytics is a fantastic website traffic monitoring and analysis tool. If your goal is to increase conversion rates, Google Analytics will greatly help you. No other analytics platform on the internet is more popular than Google Analytics and for a good reason. We would go as far as to say that if you don’t use this tool, you won’t be able to develop a successful website. You can view many different statistics in real-time when you link Google Analytics to your website. Some of the statistics you can monitor are:-
- Real-time traffic on your site
- Where your visitors come from
- Which pages do they visit
- How much time do they spend on the site
- What devices they are on
These are just some of the statistics that you can follow. There are many more. You can choose to pay attention to the relevant statistics to your business and ignore the rest.
2 Search Engine Ranking Tools
Search engine ranking tools for website owners are more than just tools for monitoring your website’s ranking. There are numerous types of search engine ranking tools available. However, they all serve the same function. These tools provide solutions for streamlining your SEO efforts. They can save you time when creating reports, help you plan your strategy, analyze your SEO approach, and provide effective marketing solutions. Furthermore, search engine ranking tools will assist you with keyword ideas, tracking backlinks, social media management, and so on. As a result, if you do not use search engine ranking tools, you are missing out on a lot of benefits.
3 Checker for Broken Links
Most people spend a lot of time researching competitive backlinks or attempting to use as many backlinks as possible, and they frequently forget to maintain those links. Nothing will hinder your development efforts more than a corrupted or out-of-date link. Broken links can harm your website in two main ways. The first is that broken links are directly related to how long visitors stay on your website. The second way is that broken links don’t contribute to your SEO. You might as well not have them because they will annoy your visitors. To prevent broken links from accumulating on your page, you can use one of several free internet programs available to examine your whole website for broken links. There are also several fantastic browser extensions that you can install and use to test your sites for broken links rapidly.
4 Widgets for Live Chat
Being there for your website visitors is one of the most important aspects of running a website. To say that people surfing the web are inpatient would be an understatement. That is why you need to ensure that your website has an automated system to help your visitors get in touch with you quickly. While it is essential to have the option, contact forms, emails, and in-person meetings are too time-consuming in the modern era. Most visitors prefer live chat over traditional contact forms or phone calls. A pleasant and simple chat widget on your website may be an excellent tool for converting visitors into loyal clients. It is also a highly effective tool for providing customer assistance and information. You can actively reach out to your visitors and start a discussion with them while they are visiting your site.
5 Customer Relationship Management Tools for Website Owners
Customer relationship management (CRM) lets you acquire insight into your customers’ behavior. With this insight, you can modify your business model to ensure your visitors are treated as best as possible. CRM, in essence, assists a company in recognizing the worth of its customers and capitalizing on enhanced customer relations. The more you understand your consumers, the better you can respond to their demands. That being said, you must exercise caution when selecting CRM software. Choosing the cheapest or most expensive option is not always a good idea.
Timers for Page Loading
You may have optimized your sites and even received high marks on page performance tools, but this may not be sufficient. If you want your website to be the best it can be, you must make sure that your website is fast. As we’ve already mentioned, people who surf the web are impatient. If your pages take longer than 2 seconds to load, you will lose a lot of traffic. For this reason, you need to use tools like speed timers to measure how long it takes your website to load and what is causing it to load slowly. While we’re on the subject, numerous factors can cause your website to slow down. Everything from poorly optimized images to ambiguous backend code. Several browser extensions are available for measuring your website’s page load times. We recommend the Google Chrome addon page load time.
And the last of the seven must-have tools for website owners is a control panel. A cPanel is a graphical user interface - or a GUI for short - that simplifies website and server administration. You can use cPanel for a variety of tasks. However, if you are running a small business, you will most likely use it to set up and publish your website, establish email accounts, and manage domains. In addition, cPanel can assist you in installing third-party software like WordPress and making server management, upgrades, and backups easier.