One of the ways to achieve high sales volume is to constantly work on ways to increase your conversion rates. The more customers decide to purchase, the better. However, understanding how conversion works is not always the easiest thing to do. The customers’ minds change constantly, and companies have to keep up with their clients’ new requirements and needs. To help you in this process, here are the best approaches that will help you with your conversion numbers!
Does your website have a purpose?
One of the things that many business owners do not realize is that the website is not just a page on the internet. Millions of websites are flooding the internet, and the numbers are going up. Knowing that, think about the driving force that will make the customers come to you, and not the competition. Every customer has a need and a problem that needs to be solved. Your website needs to present the solution to their problem.
Whether you already have a website or you are planning to obtain one, think about your goal. What is the goal of your business? What is the purpose of your website?
The goal of your business is to make a sale. The website is the tool that will help you achieve it. A customer needs to be able to sign in, click on some buttons, and make a purchase. Everything else is just a distraction.
Knowing that, do not allow your website to become a distraction. Customer journey needs to be direct, and the primary purpose of your website, which is to sell a product, should be clear. Let’s see how to remove the distractions and show your customers a clear path.
Speed up your website
Let’s start with the technical side. Customers do not have time to spend waiting for a page to load, especially today when the online competition is fierce. If a client needs to spend more than 3-5 seconds while waiting for the page to load every single time, chances are they will go somewhere else. Work with your website maintenance department on how to speed up your website.
Analyze your pages through A/B testing
A/B testing is an efficient way to determine what website layout brings more conversions. How it works is, you create two headlines or landing pages with a CTA button. A/B testing software redirects 50% of the customers to the first page and the rest to the second. Both are running simultaneously, and you analyze the conversion rate from both pages to see which one was more efficient.
With that in mind, understand that there is no “perfect” page. Also, the testing phase is never done; it is an ongoing process. The best scenario is to have at least two A/B tests running on your website simultaneously. You constantly need to look for more efficient pages that will help your conversion rate.
You should be focusing on analyzing:
- the revenue acquired against resources used to achieve it;
- the layout of your pages;
- different headlines;
- various offers;
- comparing pages with and without videos;
- creating different approaches with the same goal;
These tests will show you what works best for your clients.
Work on backlink structure
Acquiring organic backlinks is probably the most challenging thing to do, mostly because people do not realize that it does not happen overnight. There is no magic formula that will bring thousands of new customers in a single day. You have to work diligently at a slow pace and build a customer base.
To acquire organic backlinks, you need to focus on creating valuable content. Furthermore, work on the off-page and on-page SEO. Optimize headings and images, work on both internal and external links, incorporate social media. You can also look for partner websites that belong to your niche and offer to create content for them.
Another crucial strategy is competitive back-link analysis. What you have to do is visit competitor websites and look for links and keywords they use. Your competitors are taking potential customers that could be coming to your website. Once you do the analysis, it is important not to copy your competitors. You need to come up with better keywords and apply their approach to your clients.
Add useful widgets to your website
Website widgets are very useful tools. They allow you to add different functionalities to your website and make it more interesting for visitors. Widgets also provide additional information to your clients. They can be a text bar, a helpful calendar with promotions, or a form that makes the purchase easier. To give you an example, one of the widgets that increase your conversion rate is the Convert More widget. The setup is very easy, under 15 minutes. The widget uses an algorithm to connect your clients with the sales team based on what options they choose on your website.
Implementing these small additions to your website is a very efficient way to improve customer experience and help yourself at the same time.
What does your sales funnel look like?
Even though the goal of your business is to sell a product, think about the customer journey. Also, think about the different types of customers. One person might be looking to make a purchase right away, while others might only want to browse your website and see what you are offering.
If you invite them too fast to make a purchase, they might lose interest. There needs to be a structure that will first inform your clients about what you are offering, awaken their interest in your products, and only then invite them to make a purchase. If you mix this order of events, your conversion rates will drop.
The best way to do this is to research your clients. Let’s get back to how customers have problems that need to be solved. Address their issues by offering free information in the form of blog articles, video tutorials, downloadable free guides, and so on. If you are offering free help, they will continue to come back. Once you have a returning visitor, you can offer your premium services that will solve their problems much quicker.
E-mail marketing is still alive - use it!
The online world changes at a rapid pace. However, e-mail marketing is still not dead. It just evolved over time, and it can be a great asset that will help you increase your conversion rates.
The first thing to think about is what you want to achieve with e-mails. A common approach is to use e-mails to connect with your clients on a more personal level. Every e-mail should be addressed to that specific person, not to a group of people.
Furthermore, there are different types of e-mails you can use. For example, an introductory e-mail that welcomes the customer to your website. Next, you can also inquire via e-mails if the customers are satisfied with their purchase. Also, you could use e-mails to send free content or advertise promotional deals and offers or new products. There is also the option of running a newsletter.
Whatever you do, the most important thing is to automate e-mails with e-mail marketing software. That will help you both save time and increase the effectiveness of e-mail marketing campaigns.
The role of social media in increasing conversion rates
Social media is currently the strongest online force. It is completely ruling over the people, and a very small percentage of people are not on social media. Furthermore, social media platforms also became sales platforms. Companies utilize them as a customer support tool as well. The variety of uses is endless.
Being active on social media is the best way to increase your presence. You can also build brand awareness with it. The most vital part is that social media keeps your customers engaged; it keeps their attention.
However, not every platform will be successful for your business. Conduct a survey and see what social media apps your clients use the most, and only focus on those. There is no need to waste resources on other apps unless you are trying to open up a new market and get more clients.
The conversion comes out of mutual trust
If there is one thing you should take from all of this, it is that no amount of work will help you with your conversions if the customers do not trust your business. You as a company must do more than just sell a product. You need to have a vision, something that will motivate your clients. You need to show them there are real people behind the website and the company. Trustworthy people will do everything to provide quality service. People want value, and you need to show you can deliver.
The best way to gain trust is to always be there for your clients. Make it really simple for them to contact you. You can add a phone line, live chat options, e-mails to different departments, or a contact form on the website. You can also utilize open channels provided by social media. Your customer support team needs to be present at all times and provide information and guidance with a smile.
Address their complaints immediately, and solve their issues. If you have an unsatisfied customer and you managed to solve their problems fast, they will remember it. They will value you more than a client who never had an issue with you because you were there to fix the problem. They see you care, and that’s how trust is born.
Smart ways to increase your conversion rates - delivered!
Building conversions is a never-ending journey. If you want to increase your conversion rates, it is important to work on your business every day. This well-oiled machinery must never stop because the customer does not wait. The competitor does not wait. You must be at the top of your game all the time and always strive to go the extra mile. Show the energy, show the will, and show the quality and value behind your brand. Buy them with trust and integrity, and they will never go away.
Meta description: There are many ways to increase your conversion rates, but not all will be effective. Here is how to analyze your customers and apply the right approach.